A Note From Our Founders...

Refreshed, Renewed and redesigned.

Are you ready to revolutionize your basic bath or beach towel? So were we when a tattered towel was transformed into the Toga Towel. We began our business journey together over ten years ago with a successful women-owned jewelry and accessories design house based in New York City. Lisa’s design and merchandising expertise and Amy’s experience in sourcing and operations fused into the perfect partnership. We thrive on delivering products to women that bring them joy. When COVID hit and our homes turned into offices, we had an idea that would have normally slipped through the cracks in our previously fast paced lives. We powered forward over the next two years perfecting and patenting the design, and ultimately launching Toga Towel.

Where function and comfort meet.

With women’s comfort at the heart of every design decision we make, we created a product that is both multi-functional and made with the highest quality materials. We experimented with countless prototypes until we secured our final patented design. Multiple rounds of testing feedback consistently reinforced the functionality, ease, and luxurious feel of the fabric. At that point, we knew we had something. Now we are ready to share Toga Towel with women everywhere.

We want to create a spa-like experience every day.

Our goal is to transform your normal routine by creating a product that allows women to perform their daily tasks comfortably and hassle-free. Gone are the days of towel mishaps, robe sleeves getting wet and hairbrushes getting stuck in robe collars. Our vision is what motivates us every day – to bring a little luxury and ease to a women’s otherwise busy life. Wrap yourself in luxury every day.

We appreciate you visiting our site!

XOXO,
Lisa & Amy